MAY THE 11TH, 2010
Lots of chatter about 'buy local' lately. Hope this helps.
- Many people don't care about buying local because they feel more comfortable browsing at a larger chain store. Case in point. A gal we know believes in keeping it local - except for books. When she wants to shop for books she loves Barnes & Noble 'cuz she can slip in relatively unnoticed and browse to her heart's content without being watched or bothered. She says shopping at a small bookseller is a nervous experience; almost like the clerk is waiting for her.
- Buying local doesn't necessarily mean the money one spends is put to good use. What if Jane Doe believes in buying local and has her hair done by an independent hair cutter, who then takes Jane's money and buys crack. Who knows? At least spending money with a large corporation ensures that your money is looked at more judiciously, Enron, Tyco etc. notwithstanding.
- Scores of purchasers are only looking out for themselves and could care less about the 'big picture'. They just want the best price, period.
- Buying local, especially if the money chain goes unbroken, as with Vermont Bread, increases community spirit and keeps the dough in the hands of like- minded souls.
- A sense of greater control. Jane Doe buys from Payless and she has no clue where that money ends up. She buys from a shoe store in Burlington, she has a pretty good idea where the money might go.
- Let's say Jane buys a toy from Learning Express. She feels she is getting a quality item and she also likes the fact that the toy was made in Vermont, or Ohio, not a piece of junk made in China sold by any one of the ubiquitious Williston box stores. That means something to her.
BRONX BOMBER BABBLE
Have you listened to a Yanks game on the radio lately? My God, there is sponsor for everything!
Announcer: " That last strikeout was sponsored by Foxwoods".
Announcer: " The pitching change is brought to you by Ford."
Susan: " John Sterling's bathroom break was brought to you by Scott toilet paper."
Of course, the greedy corporate bean counters figured out long ago that they could make money during the play by play by insidiously slipping in sponsorships and quick branding, such as " We're coming to you tonight from the Lowe's broadcast booth ", or " Posada holds on to the ball, so we're going to give him the Allstate Good Hands award." but these days the 'sponsorships' have been taken to a different level.
FIVE CORNERS UPDATENeed a petition signed? The Essex Junction Five Corners Light is the place to go. There is a passive crowd there just waiting for something to do - or sign. With the light taking about 45 minutes to change, just think how many signatures one could get walking from car to car. In fact, maybe aspiring politicians could stand in the middle of the intersection and give speeches, and cars could honk if they didn't like what they were hearing!